9th Britain's Best BBQ'er Cook-off competition begins in

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The search for Britain’s best BBQ chef starts
July 4th 2022

BBQ is a big, dynamic market worth around £2 billion, having grown from just 9 million BBQ occasions in 1997 worth around £150 million to around 148 million* across Spring/Summer 2020. And in line with that market growth, we’ve also all become a nation of gastro-grillers, which is why we’re bringing back, the ever-popular search for Britain’s Best BBQ’er. *Kantar Usage panel, 24 w/e 4th of October 2020, BBQ occasions (excl takeaway)

 

9th Britain’s Best BBQ’er

July 4th – 24th 2022

 
 

The UK’s market-leading/most popular BBQ Cook-off competition returns July 2022  

During Lockdown, BBQ has boomed so to encourage both Better BBQ and Gastro-grilling and running throughout July 2022, the 9th search for Britain’s Best BBQ’er returns with challenging cook-offs at regional heats where budding Grill-masters have to prove their grill-skills, with the winners competing in the London Final.  Previous winners include Rajesh Jethwa, Kathleen Gray, Andy Annat, Dillon Rogers & Kevin Douglas!

 

Britain’s Best BBQ’er cook-off promoting
Better BBQ & Gastro-grilling!

And here’s what this year’s National BBQ Week sponsors said:

Susannah, MM – Beefsteak Club “Thrilled with the campaign reach & RoI” /
Tory, SBM – Birds Eye Green Cuisine “Super pleased with the results!” /
Amar, SBM – Budweiser “Cheers to a sizzling partnership!” /
Laura, SBM – Bull’s-Eye “A great participation that worked really well!” /
Mike, CaM – Sainsbury’s/Cranswick “Delighted with the campaign!” 

9th Britain's Best BBQ'er Cook-off competition - Campaign summary

Live Cook-offs + RoadShow sampling

5 Cook-off days + London Final @ major Foodie Festivals & County Shows reach up to 150k & 20k individual sponsor samples

Media

Radio, print & on-line up to 200+ pieces – campaign editorial + branded competitions - coverage 71m

Social & Web

Campaign & branded social interactions, target 150k + campaign website, 50k usv’s

Promotional & Trade support

National Retailer & Media partners, sponsor branded PoS, & link to 26th National BBQ Week & 21st Gastro-Alfresco

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

BBQ categories

8 exclusive Official BBQ & alfresco eating category sponsors!

Value & Cost

Overall campaign value approx; £1.45m

Fully inclusive cost of exclusive category sponsorship less than <1% of campaign value!

9th Britain's Best BBQ'er with 5 key activational areas!

  • 1. Live BBQ Cook-offs & RoadShow sampling

    • 5 days of regional heats of Britain's Best BBQ'er Cook-off competition, plus heavily branded BBQ experiential RoadShows at major Food Festivals & County Shows* across UK throughout July, plus London Final*Exact Festivals /Shows TBC
    • Delivering up to 20k individual sponsor brand samples/coupons - Plus cost of brand leaflets & sampling containers included in cost
    • Overall reach 150k - directly engaging with up to 115k

  • 2. Media - Radio / Print / On-line

    • Print & on-line; target 100+ pieces of campaign & sponsor editorial & 120 sponsor branded competitions - overall coverage 50 million
    • Radio; campaign editorial target 90 stations - average 11+ million coverage
    • Radio/online; sponsor branded competitions target 50 stations/sites, coverage 10 million

  • 3. Social & Web

    • Branded Social pages inc. sponsor posts - Twitter/Facebook/Instagram - target 150k interactions
    • Branded website - inc. individual sponsor pages - nationalbbqweek.co.uk – target 50k usv’s

  • 4. Promotional

    • Celebrity GrillMaster/Judge as campaign spokesperson
    • Exclusive national retailer partner
    • Exclusive national media partner
    • Plus direct link to return of 26th National BBQ Week - celebrating over a quarter century of Better British BBQ

  • 5. Trade support

    • Downloadable sponsor coupons
    • Sponsor branded PoS - direct & downloadable
    • Campaign Factfile mailings + trade media coverage

BBQ food & drink categories we filled in 2021

Beer –              Budweiser
Condiments – Bull’s-Eye
Plant-based – Birds Eye Green Cuisine
Protein –       Sainsbury’s Summer Edition
Soft drinks – Shloer
Wine –           Beefsteak Club

BBQ food & drink categories we want to fill in 2022...

BBQ Grill + Equipment + Fuel Accompaniments Bagged Snacks Bakery Beer Cheese Coffee Condiments Ice Cream/Desserts Pizza Plant-based Protein Savoury Snacks Soft drinks Spirits/Mixers Wine                                         Plus a National Retailer & Media partner!

Together Is Better in 2022

A full programme of promotional campaigns covering most major grocery occasions or categories

Grocery Gurus is a unique promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate. 

Our other 2022 Together Is Better™campaigns

2022 campaigns

June 6th - 12th 2022

26th National BBQ Week –
BBQ & alfresco eating

June 20th - July 17th 2022

21st Gastro Alfresco –
Alfresco eating & entertaining

July 25th - Aug 14th 2022

5th It's Lunchtime -
Brunch & Lunch

September 5th - 18th 2022

1st Free-from Fortnight -
Free-from & Plant-based

Sept 26th - Oct 16th 2022

5th A Better Breakfast + National Deskfast Day – Breakfast

November 7th - 13th 2022

11th National Wine Week -
Wine education

November 21st - December 4th 2022

1st Mixorama -
At-home cocktails

Date to be confirmed - 2022

5th Dinner To Dine For -
Big Night In/Meal-treat

Sponsorship

Find out more & request the
campaign deck & options here.

9th Britain’s Best BBQ’er Cook-off competition has exclusive product categories, reserve yours now

Media

Request both campaign &
general BBQ information here.

The one-stop shop for everything you need to know about BBQ and gastro-grilling!

For Sponsorship or Media info contact:
  • Grocery Gurus Ltd / National BBQ Week -
    86-90 Paul Street, Hoxton, London EC2A 4NE
  • 020 3872 2573

Sponsorship: Sponsorship email

Media: Media info email

Website: www.grocerygurus.co.uk

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email