9th Britain's Best BBQ'er Cook-off competition begins in...

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The search for Britain’s best BBQ chef starts
June 2026

BBQ is a big, dynamic market worth around £2 billion, having grown from just 9 million BBQ occasions in 1997 worth around £150 million to around 148 million* across Spring/Summer 2024. And in line with that market growth, we’ve also all become a nation of gastro-grillers, which is why we’re bringing back, the ever-popular search for Britain’s Best BBQ’er. *Kantar Usage panel, 24 w/e 4th of October 2020, BBQ occasions (excl takeaway)

 

9th Britain’s Best BBQ’er

June 2026

 
 

The UK’s market-leading/most popular BBQ Cook-off competition returns for a 9th time in June 2026! 

The 9th search for Britain’s Best BBQ’er returns with challenging cook-offs at regional heats where budding Grill-masters have to prove their grill-skills, with the winners competing in the London Final.  Previous winners include Rajesh Jethwa, Kathleen Gray, Andy Annat, Dillon Rogers & Kevin Douglas!

Britain’s Best BBQ’er cook-off promoting
Better BBQ & Gastro-grilling!

And here’s what this year’s National BBQ Week sponsors said:

Susannah, MM – Beefsteak Club “Thrilled with the campaign reach & RoI” /
Tory, SBM – Birds Eye Green Cuisine “Super pleased with the results!” /
Amar, SBM – Budweiser “Cheers to a sizzling partnership!” /
Laura, SBM – Bull’s-Eye “A great participation that worked really well!” /
Mike, CaM – Sainsbury’s/Cranswick “Delighted with the campaign!” 

9th Britain's Best BBQ'er with 5 key activational areas!

  • 1. Live BBQ Cook-offs & RoadShow sampling

    • 5 days of regional heats of Britain's Best BBQ'er Cook-off competition, plus heavily branded BBQ experiential RoadShows at major Food Festivals & County Shows* across UK throughout July, plus London Final*Exact Festivals /Shows TBC
    • Delivering up to 20k individual sponsor brand samples/coupons - Plus cost of brand leaflets & sampling containers included in cost
    • Overall reach 150k - directly engaging with up to 115k

  • 2. Media - Radio / Print / On-line

    • Print & on-line; target 100+ pieces of campaign & sponsor editorial & 120 sponsor branded competitions - overall coverage 50 million
    • Radio; campaign editorial target 90 stations - average 11+ million coverage
    • Radio/online; sponsor branded competitions target 50 stations/sites, coverage 10 million

  • 3. Social & Web

    • Branded Social pages inc. sponsor posts - Twitter/Facebook/Instagram - target 150k interactions
    • Branded website - inc. individual sponsor pages - nationalbbqweek.co.uk – target 50k usv’s

  • 4. Promotional

    • Celebrity GrillMaster/Judge as campaign spokesperson
    • Exclusive national retailer partner
    • Exclusive national media partner
    • Plus direct link to return of 30th National BBQ Week - celebrating over a quarter century of Better British BBQ

  • 5. Trade support

    • Downloadable sponsor coupons
    • Sponsor branded PoS - direct & downloadable
    • Campaign Factfile mailings + trade media coverage

BBQ food & drink categories we've previously filled!

Beer –               Budweiser / San Miguel
Condiments – Bull’s-Eye /Branston
Plant-based – Birds Eye Green Cuisine / Steamfresh
        Protein –       Sainsbury’s Summer Edition
        Soft drinks – Shloer
        Wine –           La Vielle Ferme

BBQ food & drink categories we want to fill...

BBQ Grill + Equipment + Fuel Accompaniments
Bagged Snacks
Bakery
Beer
Cheese
Coffee
Condiments
Ice Cream/Desserts
Pizza
Plant-based
Protien
Savoury Snacks
Soft drinks
Spirits/Mixers
Wine
Plus a National Retailer
& Media partner!

Together Is Better in 2025/6

A full programme of promotional campaigns covering most major grocery occasions or categories

Grocerama is a unique promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate. 

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Our other 2025/6 Together Is Better™campaigns

May 26th - June 1st 2025

29th National BBQ Week –
BBQ & alfresco eating

December 1st - 7th 2025

1st Mixorama -
At-home cocktails

April - 2026

1st Free-from Fortnight -
Free-from & Plant-based

June 2nd - July 6th 2025

24th Gastro Alfresco –
Alfresco eating & entertaining

January - 2026

1st Come Diet With Us -
Dietary & Healthy Living

May - 2026

1st BeerathoN -
Ales/Beers/Ciders

August 11th - 31st 2025

5th A Better Breakfast + National Deskfast Day – Breakfast

February - 2026

5th Dinner To Dine For -
Big Night In/Meal-treat

June - 2026

9th Britain's Best BBQ'er -
National BBQ Cook-off competition

November 24th - 30th 2025

14th National Wine Week -
Wine education

March - 2026

5th It's Lunchtime -
Brunch & Lunch

Sponsorship

Find out more & request the
campaign deck & options here.

9th Britain’s Best BBQ’er Cook-off competition has exclusive product categories, reserve yours now

Media

Request both campaign &
general BBQ information here.

The one-stop shop for everything you need to know about BBQ and gastro-grilling!

For Sponsorship or Media info contact:
  • Grocerama Ltd / Britain's Best BBQ'er -
    86-90 Paul Street, Hoxton, London EC2A 4NE
  • 020 3872 2573
Sponsorship: Sponsorship email Media: Media info email Website: www.grocerama.co.uk
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Grocerama – Multi Award-winning, multi-brand, multi-channel grocery campaigns

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email